Pay-per-click (PPC) advertising is agile and effective. It can be a great opportunity to learn more about your market and drive large-scale reach and significant revenue. We provide paid search and paid social services as well as strategy consulting about how they complement your other marketing efforts. What we do is three-fold:
Write the Ads – The ads must be well written, using particular keywords and phrases to help boost the rating and notoriety of the ad. Ads will be tested against themselves for the best performer, then new ads will be tested against those. PPC can come up in several different places online. It does not merely have to only come up in search engine results. You have an added advantage because your ads show up in many places online.
Use the Keywords – Keywords are important to get down right. Much like search engine optimization, using keywords correctly will help or hurt you. We will do market analysis to see where your advertisements are more apt to fit. We will also develop a negative keyword list to make sure your ads do not show for phrases that do not fit your business.
Manage the Account – We will look after your PPC account to make sure you are in the best possible position to succeed. There are many places where your ads come up, so we want to make sure we have all the possible logistics in place.
Pay-per-click is not organic search but it is effective only if you have a staff of knowledgeable personnel to go to bat for you. One of the biggest frustrations in business is not getting the return on investment for marketing or advertising opportunities. It’s more common than people think. It is one thing for leads to be generated to your site, but you want to maximize the actual conversion rate.
Use PPC wisely and you will see results. At WernerKnows we don’t merely set it and forget it. Every ad is important and we will use the right copy to enhance the look.
WernerKnows is all about integrity and doing things the right way. We will help you accomplish the task at hand. The great part about PPC is that you set the limits – and we’ll do the rest. Every search engine has its own set of rules, but we will help you regardless of your budget.
