About WernerKnows.com

WernerKnows.com is a full-service search engine marketing consultancy. We solve big SEO problems for large sites. Want to drive revenue and outperform your competitors? We’ll tell you how to do it and we’ll back it up with data to help guide your decision-making to ensure predictable results.


We’ve been doing search marketing successfully since 2005 and have hundreds of satisfied clients to prove it. We are all about driving results because we excel at it, it’s fun and we love making our clients happy.

Do you need actionable data to help you do the following?

  • GET it right the first time
  • FOCUS on the biggest opportunities
  • ATTRACT high quality links from hundreds of locations

Elements of our unique approach:

Content Marketing Process Optimization: Creating strong reasons to link to key pages involves developing relationships with influential publishers, creating value for communities, and promoting content experiences that are meaningful to the target audience.
Roadmap Development: Diagnosing issues and tracking them to completion.
Historic Rankings Analysis: Determining what opportunities have fallen off your radar.
Competitive Analysis: Analyzing things like: Common competitive keywords, the landscape for authority, organic and paid search value, and trends over time.
We are experts in conveying key data to inform clients’ critical decisions. We use the Issue Tracker, a cloud-based data presentation tool that enables our clients to follow along with technical, on-page, and off-page tasks. We have consulted for companies like The Home Depot and Home Decorators Collection to turn key findings into improvements to grow engagement with customers and constituents alike.

Our Team

Eric Werner


Eric Werner is an interactive marketing consultant specializing in web analytics, organic search engine optimization, and pay-per-click management. He joined the US Army as a paratrooper after studying business at the University of Georgia. After leaving the military in 2001, Eric joined a company called IMNISP and began to learn about internet marketing. The field of search marketing instantly became an obsession.


Moving on to work for one of the top web design and development firms in Atlanta, Eric left a trail of successful search marketing and web analytics engagements while helping organizations become more aware of how the web works. Eric led interactive marketing initiatives with Microsoft, CNN, Lowe’s Racing, Holder Construction, and Performance Friction. He also assisted in some of the most effective viral campaigns ever, to include one named by TIME Magazine as one of the top 10 viral videos of 2008.


After leaving Northridge Systems, Eric went on to revolutionize the search marketing program for the Natural Resources Defense Council and provided SEO guidance for the complete redesign of the Learning Tree International website.

Matt Werner


My goal is to increase the visibility of your organization so your target audience can find you. I typically check 4 areas for actions that will have the biggest impact.


► Technical & Site Usability – Is there something preventing your site from being promoted in the search engines?
► Authority & Influence – Are links to your site passing all of the authority they should?
► Targeting & Alignment – Are there gaps in the topics you cover that are important to your target audience?
► Content & Optimization – What subtopics should be covered and how can your content perform better?


I began building my SEO skills by doing freelance work, while working as an IT Developer at The Home Depot. My skills were recognized and I was transferred to the SEO Team. Eventually, my business grew too large, and I decided to use the tools, techniques, and strategies I gained to focus on my clients.


On a more personal note, I live in Atlanta, GA where I enjoy hiking Stone Mountain, watching sports (GO FALCONS!), and video gaming (HALO, Tetris). I have a BBA in Business Administration from Georgia State University with a focus on computer information systems, have served as a member of the Georgia Tutoring Association, and excelled in national mathematics competitions.

What our clients say