Find Out How We Increased Traffic by 305% After A Website Redesign! 

 

Challenge

Aluminum.org saw 1/2 of their traffic disappear after a redesign.

Engagement

Assessment & Audit
Implementation
Ongoing Support & Training

Results

Traffic doubled within months, and over the course of the next year traffic continued to increase by 305%!

Aluminum.org saw a big decline after a website redesign, and left them scrambling to needed to find a solution.

 

SEO Assessment

We performed a current state assessment for Aluminum.org. The assessment provides data an analysis of the value available in organic search, the effort required to be a contender in the competitive environment, and risks involved.

 

 

Technical SEO Audit

We executed a 50 point Technical SEO Audit. As we evaluate a website we begin creating an issue tracker that moves the required changes through to fulfillment. Without tools like this many SEO projects languish. Nobody talks about it, but stakeholders lose interest when they learn how difficult the work is, cross functional teams don't always jump to support each other. Effective communication is key.

Benefits of the Assessment:

  • Discover what you'd get if you did everything right in organic search
  • Learn how much effort would be involved
  • Find hidden assets that you already have that can save time and money
  • Document risks that should be considered
  • Make better decisions - Boss thinks you're smarter 

Benefits of Technical Assessment / Issue Tracker:

  • Issues are prioritized, characterized by difficulty, and given an owner
  • Efficient work and communications between cross functional teams
  • Hub for SEO related issues, reminders, and how-to documentation
  • Historic record of SEO related changes
  • Designed to get things done

"Can you guys give me step by step on how to do these?" - Stacie Manger, Senior Public Affairs Specialist

 

Optimization & Training

The Aluminum Association engaged with us for a 10 month engagement consisting of monthly optimization activities. It was important to them to be able to continue to benefit from our process long after the engagement was over. For that reason we provided training and carefully documented our processes.

 

Highlights of Engagement:

  • Keyword research coaching
  • Performed training on finding and fixing broken links
  • Documented the process for establishing effective naming conventions
  • Content workshop to include selecting topics for newsworthy articles
  • Fixed a search engine spider trap
  • Made specific recommendations for improved page elements
  • Addressed duplicated content
  • Fixed XML sitemap issues

 

 

Results

 

We Increased Traffic by 305%!

 

increase